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ORM (Online Reputation Management)

Online Reputation management refers to the influencing and controlling of an individual’s or group’s reputation. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation.

A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.

Other benefits of sound reputation management practices is how much they reinforce and aid a corporation’s branding objective which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits and its market share. Better reputation management practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which, if undermined and ignored can be costly, which in the long run may cripple employee.